What is a brand?
Previously, I talked about why your dance studio’s brand is important for growing your business. But what exactly is your brand?
It does comprise your logo, and the fonts and colors you use. Visual design is important, of course!
But your brand is so much more than that! Your brand is the feeling your customers get when they think about your business.
Your brand is how your customers feel when they interact with your business.
All of that should be conveyed in your visual brand identity (colors, fonts, logos). If your focus is children’s dance classes, you might choose a more child-like font and bright, playful colors—compared to if you’re a competitive dance studio.
Obviously, you’ll want yours and your staff’s communication with both your parents and students to be clear and polite. But if your focus is children’s dance, or you simply have a very large children’s dance program within your studio, you might want to think about your customers’ point of view.
Let’s take a look at the children’s dance example
For parents with preschoolers or young children, they may have other young siblings pr even a baby with them. How can you make your waiting area more comfortable for them? Do you have a changing table in your restroom? In normal times, do you have a play corner where siblings can play and wait? Is your admin staff warm and welcoming to children? During a trial class visit, how helpful and accommodating are they to a parent who may have not had a chance to read every welcome email because they were up with a baby or toddler half the night?
Also, SHOW what you want to attract on your website and social media.
If your want to be known as THE place for child’s dance, show photos and/or videos of those classes. If you’re the school of the premier ballet company in your area, show LOTS of ballet classes.
ANOTHER ROUTE
Maybe you don’t necessarily want to be known for a single age group or style of dance. Or maybe you do but want to take it up a notch—be known as the friendliest, most welcoming, and caring studio in your town.
Finally, no matter what you want your brand to say to your customers, my last bit of advice for today—have systems and be organized. Have a system that nurtures and welcomes new or returning customers into your dance family. Give them the experience you want to be known for. Do that again and again, and soon enough they’ll spread the word that your studio is the place for—
What do you want to be known for?
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What We’re All About
At Once Upon a Ballet, we want to help you teach dance in a way that sparks your students’ imaginations, keeps their attention, and has them leaving class excited for what’s next.
DANCE CURRICULUMS
Our complete curriculums for toddler and preschool dance and children’s ballet give you a full year of lesson plans for each age group. Our lesson plans are rooted in child development and teach dance through imagination and play. We strongly emphasize correct, age-appropriate ballet techniques for young children, as well as building self-esteem, creativity, problem-solving, and classroom skills.
CERTIFIED TEACHERS
If you teach toddler or preschool dance, our teacher certification course gives you the tools to better connect with your littlest students, keep their attention, and have better classroom behavior.
LICENSED STUDIOS
For our licensed studios, we provide branding and marketing support to help them grow their classes that use our curriculums.